What You'll Learn at my
Destination Business BootCamp

In 2 1/2 days, I spend over 20 hours with you going through my 230+ page Destination Business manual, showing you what I've learned from my 20+ years working with small business entrepreneurs.  In those 2 1/2 days, you can learn how to change your business into a Consumer Destination that is consistently preferred by your customers over your competitors.

Some businesses use the strategy they learn to keep local customers spending money with them, but most also will use the tools to immediately start drawing customers from well beyond their immediate marketplace.  Some have left the BootCamp and begun pulling customers from hundreds of miles away.

Here's a list of some individual components you will learn at my BootCamp: 

  • Why location, location, location doesn't have to matter anymore
  • Why waiting for “big brother” to create a destination fails 99% of the time
  • Which key financial components matter to a successful Destination
  • Two critical profitability tools every Destination Business should use
  • Increasing the most valuable asset any business owns
  • Why most independent businesses will have little value at the time owners want to sell
  • How to decide if your business must be sold or closed
  • The most critical reasons for business stagnation and what to do about it
  • The #1 role every owner must adopt to grow your business quickly
  • How to run your business, instead of it running you
  • How to get customers to remember your business name, just like top brands in the country
  • The secret to tap into the top 10% of the buying public
  • Exploiting the hidden weaknesses of every superstore, even if it's Wal-Mart or Home Depot 
  • The most neglected talent needed for a business to accelerate its growth
  • The #1 survival strategy if you are a perfectionist
  • How to gain control of your out-of-control schedule
  • The most important ½-hour you'll spend each week
  • How to become four times as focused as you are now
  • The secrets to thinking proactively in all your business decisions
  • The worst and best ways to charge up employees
  • How to juggle multiple tasks without insanity
  • How to ensure your business is worth selling
  • The 9 key components of a Destination Business website
  • The top method to create business momentum and grow sales quickly
  • The key reason top Destinations operate effectively, even during slow sales
  • How to take your competition's products and make them better
  • The 6 key principles for creating compelling product niches
  • How to bond a customer to your business in 7 seconds 
  • The 5 critical areas to place key products in any business
  • How to turn regular employees into dedicated supporters of your vision
  • Why 68% of the customers leave a business
  • What you should be doing with a customer complaint
  • How to make your existing customers buy more frequently and visit more often
  • What the ultimate goal of customer service should be
  • How to charge more for the services you are currently offering
  • How to turn customer pains into profits and publicity
  • Why most national chains will never be Destinations
  • What to tell your employees to do when a customer walks in
  • The three worst things an employee does when a customer enters
  • A four-point retraining program for every staff member 
  • The most underused technology tool that can multiply customer sales
  • How to design a killer-marketing plan that costs less than you've ever spent 
  • One website tactic you'll never go without after leaving this BootCamp
  • How to use high traffic events and alleviate low-traffic downturns
  • The truth about the most common forms of advertising today
  • What the best integrated marketing campaigns all have in common
  • How to get your customers to bring you new customers
  • How price advertising is slowly killing your business
  • How to selectively use marketing that customers believe
  • How to avoid paying for those forms of marketing that customers ignore
  • Two fastest methods to attract the best customers
  • What type of marketing is a waste of money
  • How to turn your best customers into staff trainers
  • The most common mistakes in business positioning
  • The lowest cost, most effective techniques to supercharge your environment
  • The best way to stop cars driving by and get their drivers into your business
  • The easiest way to remodel a store, if you must 
  • The top five mistakes that most businesses make with their windows
  • How to get your customers to advertise your business
  • How to turn the constant request for donations into new customers
  • How to develop customer loyalty that other businesses will envy
  • How to keep your competition from copying your every move
  • Learn what's the first thing to say to any customer 
  • How to integrate surprise into your store brand
  • Why sales plateau occur and what to do about them
  • How to capture traffic from your competition's website
  • How to be first in search engines like Google and Yahoo, without paying for placement

To Register, click here

To learn more about Jon's Send 6+1 Program, click here
PLAN YOUR FUTURE: Learn the critical mistakes most owners make in planning their business future. Learn how to adapt to changing conditions in your marketplace and capitalize on your competitors' weaknesses.