In order for a community to be eligible for the “Send 6+1” program, there are certain criteria that must be met. The requirements of the “Send 6+1” program create the needed synergy of multiple business owners critical to Jon’s Destination teachings having an impact on a community.   The requirements and conditions about the “Send 6+1” Program are outlined below, and in the Application Packet.  Be sure to read both to thoroughly understand this program:

• Communities and business owners entering into this program should understand that changing and improving the small businesses of a community and the creation of a business destination takes an organized effort, and will involve a series of incremental changes.  The program allows for ongoing follow-up with Jon Schallert in order for a community to achieve its goals of becoming a more powerful destination marketplace.
• A community must send a minimum of 6 different business owners from 6 different storefront businesses in the same marketplace (downtown, shopping center, or retail market area), plus 1 Community Coordinator to oversee the implementation of Jon's Destination Principles.  The Community Coordinator will be responsible for coordinating the application process for each of the businesses, and will be the central communication contact for materials sent by The Schallert Group, Inc.
• Jon will travel to your community for a follow-up visit that will be scheduled approximately 60-90 days after completion of the BootCamp.  As part of this follow-up visit, Jon will present a 90-minute Branded Marketing session at no speaking cost to the sponsoring community, and the entire community is invited to attend.  It is recommended that the Sponsoring Community charges for attendance and all income goes to the Sponsoring Community.
• While in your community, Jon will conduct a 45-minute on-site consultation with each business owner who attended the BootCamp at their place of business. 
• The community is responsible for paying all expenses for this follow-up visit, which may include airline, rental car, mileage, tolls, all meals to and from your location, and hotel costs.
• As an additional benefit to the sponsoring community, there will be five (5) group Coaching sessions for each of the owners and the Community Coordinator who attended the BootCamp, conducted by telephone.  Jon will personally conduct the Coaching sessions to reinforce the strategies and tactics taught at the BootCamp, and refocus the group on their ongoing destination development goals.  Monthly training materials will also be provided that ensure key BootCamp concepts are reinforced.   

Cost for 7 attendees to attend the Destination Business BootCamp and participate in the “Send 6+1” Program:  $9,065.00
Each additional attendee:  $1,295.00
Total Value of BootCamp and follow-up Consulting Program:  $20,065.00 Value
Total Savings for Sponsoring Community:  $11,000.00 Savings

Here are the estimated expenses for each BootCamp attendee:

1. Roundtrip airfare from your location to BootCamp location.  Plan to arrive on the day before the BootCamp begins, and depart the afternoon or evening of the last day of the BootCamp.   
2. Group rate at hotel for each of the three (3) nights.  We will make your hotel reservations for you, AFTER your group and each business owner has been approved for attendance.  
3. Airport transportation:  Roundtrip from airport to Hotel or rental car.
4. Breakfast, morning break, lunch, and afternoon snack break, are all provided as part of the BootCamp registration fee on the 2 full days of the BootCamp and breakfast on the 3rd day.  All dinner meals would be the responsibility of each attendee.  

The “Send 6+1” program is designed to reward those communities with committed business owners who want to create proactive change in their businesses.  It is a partnership with your community and The Schallert Group, Inc. in implementing Jon's Destination Business principles.  It is not for every community, it is not a “quick-fix” solution that will happen overnight, and those communities who cannot commit to this Program should instead encourage the businesses in their community to attend the Destination BootCamp on their own, separate from this program.

This program has been designed to increase the likelihood of success for an entire community with ongoing assistance.  Consequently, if a community is accepted into the “Send 6+1” program, but whose number of required attendees to the Destination BootCamp falls below the required minimum seven (7) pre-registered applicants (in the event of cancellation or failure of a business owner or Community Coordinator to attend), all registration costs of the cancelled applicant(s) will be refunded, less a $250 non-refundable deposit per attendee, and the 60-day follow-up visit with free 90-minute workshop and on-site consultations and the Tele-Coaching sessions will not be conducted.

Finally, every application of every owner who wishes to attend the Destination Business BootCamp will be reviewed and all applications must be approved before confirmation is given. Therefore, make sure any prospective attendee meets the criteria described above.

Thank you for your interest in this exciting program. Click here to download the "Send 6+1" Application Packet to learn more details about sending your city's small business owners to one of our upcoming BootCamps.

P.S. The first city to take advantage of this offer was Lafayette, Indiana.  Jon conducted a telephone interview with six business owners from Lafayette after they attended his March, 2003 Destination Business BootCamp in Orlando.  He also interviewed Dennis Carson, the Executive Director of the Lafayette Urban Enterprise Association whose organization paid for the tuition costs for these owners to attend.

Click here to download the written transcript of his interview with Dennis Carson, and learn how his Destination Business BootCamp has changed these businesses and the entire Lafayette community.